What can you do with the WhatsApp Business API? To understand each of the distinct features in-depth, read on. The differences, at one glance, can be summarized as shown in the table above.

*Third-party WhatsApp Business API providers are no longer available since June 2022 in accordance to Meta's policy change. There are many other things you can do with the WhatsApp Business API, such as utilizing WhatsApp links that make it easier for customers to contact your business and also incorporating a WhatsApp Manager to better manage the surge in conversations!Įager to try? Let's get started! What is WhatsApp Business API? With this powerful tool, your business can then streamline communication using functions like automated replies, WhatsApp broadcasting, chatbots, and interactive messages like WhatsApp buttons. Similarly, that’s what the WhatsApp Business API does! In order to use the WhatsApp Business API, businesses will need to choose a provider and integrate it with software to fully unlock its function. The critical missing link here is the waiter – also known as the API – who will communicate your order to the kitchen and deliver the food back to you. The kitchen at the back is in charge of preparing all food orders. It refers to a software intermediary that allows two applications to communicate with each other.įor example, you’re at a restaurant and you are deciding what to eat by looking at the menu.

API stands for Application Programming Interface. Here’s the essential guide to the WhatsApp Business API you’ve all been waiting for! “What is an API?” you might ask.

Whatsapp business api integration