Below are some lightly-edited highlights from the conversation: The macro environmentĮverybody has said, 'Are we in a recession? Are we not in a recession?' We have definitely seen businesses trying to get more bang for their buck. You can watch the full conversation on LinkedIn and YouTube. I just cannot see technology in the next year not incorporating this capability.

Kim's prediction: 'In 12 months, call it next year this time, I really think every company, every marketing team, every sales team, this generative and predictive AI is going to be a core part of every tool that they use. To be sure, Twilio builds products that faciliate sales and marketing, but other CMOs agree that AI could supercharge those activities. Joyce Kim, CMO of $12 billion tech company Twilio, described a world where marketers could create individualized ad campaigns, and where each potential customer receives a different message at a different time that's tailored to their needs and behaviors. There are many parts of the business world where AI is going to have a huge impact, but sales and marketing is one of the big ones.Ī McKinsey report recently found that 75% of the value that generative AI use cases could deliver falls across just four areas, including sales and marketing, customer operations, software engineering, and R&D.

Account icon An icon in the shape of a person's head and shoulders.

Marketing icon flat